dotRED is comprised of industry professionals from advertising, marketing and
technology backgrounds. We listen to you and help drive your business forward.

Product Innovation

adTowers

This is an exciting new media format that dotRED is currently developing which we expect will provide a viable online advertising option to small to medium sized businesses that currently seem to be largely missing out on online advertising, except the odd Google Adwords account.

The objective is to lower the barrier to entry for businesses when it comes to online advertising, by engaging advertisers in a complementary manner to drive cost and exposure efficiencies. We are creating a variety of innovative designs to achieve this, in conjunction with powerful reporting and tracking features.

This section will evolve rapidly over the next few months into a vibrant site with demos, newsletter sign-ups, the adTowers wiki, and of course, product release dates.

Edgevertise

This is dotRED's flagship product. Edgevertise is a unique content and application delivery technology that is capable of displaying meaningful and interesting content on existing web pages by extending the web page.

The user viewable element is essentially a specialised widget with powerful content capabilities. We will reveal more about Edgevertise over the next few weeks including (invitation only) demos, information sign-up pages, team blogs, as well as an entirely separate website for this product.

richdiner

richdiner is dotRED's content serving system comprising an advertiser and publisher network that is being designed and developed to efficiently serve our custom designed ad and content delivery formats, in addition to regular towers, banners, rich media and the like.

The product is based on open source tools and is being modified to utilise different tracking and revenue mechanisms. richdiner is being designed to natively and seamlessly support adTowers format(s) as well as the Edgevertise platform.

The content serving mechanism is being designed such that it can be plugged into existing advertiser and publisher networks, thereby allowing for rapid upscaling.

Once developed, dotRED will have the capability to not only offer the unique adTowers format(s) as well as regular banners/towers, but customers will be able to design and monitor a campaign in a 'set and forget' type manner.

Watch this space for updates on richdiner, links to the wiki, team blogs, as well as product registration pages.

hostBrew

HostBrew is a web-hosting solution that is being built to offer an easy to use web hosting service for dotRED clients. Clients will be able to go through a simple web-driven sign-up process, select their preferred solution and host their web presence with us.

Services will include regular websites, custom campaign microsites, blogs, wikis, forums as well as email solutions.